"Kuban-tea" is ready to roll up in banks more Belorechensky raw materials

Belorechensky farmers, enterprise managers, local government officials, and seed companies sit down at the negotiating table to discuss mutually beneficial terms of cooperation.

The lack of raw materials
The company "Kuban-tea"" for four years, brings together enterprises providing a full cycle of growing, processing, production and sales of high-quality fruit and vegetable canned food.
Feature brand "Kuban Product" is that for the production of canned products are used cucumbers and tomatoes grown in their own fields, using drip irrigation.
But the problems with lack of raw materials all the plant has. Yes, half of the vegetables "Kuban-tea" grows itself, about 35% comes from the Kuban farmers, but the rest is imported from other regions.
To solve this problem, the regional authorities have initiated the long-term contracts between farmers and processors.
That's a great idea, ephermeral interesting to grow plants that they do and the company needs technical standards for conservation. For example, cucumber to nine centimeters, which is of interest to processors, farmers do not give any yield.

Farmers and processors are: "What's wrong?"
To determine the model of cooperation between the company management and the representatives of the farmers sat down at the negotiating table
- We understand that the market trade is a seasonal sale, and canning is a constant work - in one voice say farmers.
Suppliers are most worried about the pricing policy and why they have grown varieties of vegetables not accept conservice.
- You understand that we are working on the consumer - explains the Deputy General Director for production, Ametlikus. What he wants to see on store shelves? A neat, aesthetically pleasing and small cucumbers, not over-ripe vegetables with lots of seeds.

A partnership approach to work
To have the raw materials, the company hotbody farmers to meet. And not coincidentally were invited to dialogue with experienced suppliers of seeds, telling farmers which varieties need conservice and how to improve the harvest. In fact, roundtable participants jointly developed a technical specification of the pilot project.
Predpriiatiiami farmers with seeds, planting agronomicheskaya support.
- It is important that the farmers turned out that they well earned and next year again we wanted to work with us, - summed up the meeting of Ametlikus.

Press-service "Kuban-T."