"Belorechensky brewery" will start producing water premium

The course of foreign currency impact on production "Belorechensky brewery". According to the CEO of the brewery Ruslan tseya, in the first quarter the company will operate at a loss. In the project — the release of water premium from its own well.
"Belorechensky brewery" relies on water

The launch of the plant took place in July 2014, and the company has not yet reached full production capacity. Not the last role in this was played by the crisis. "The previous year has been difficult due to the high value of the currency. The bottles that we bottled products, labels them, tube, all imported, also with the new year has risen the price of excise stamps," says CEI. In production process we use only Russian raw materials. To exit from the situation, the plant is looking for new distribution channels: the negotiations on the supply of beer in Togliatti.

A look into the future

In the future, the brewery plans to bottle the water premium. For this purpose on the premises to drill a well at a depth of 400 m. going to Sell in the immediate vicinity of the plant. "Water cannot be carried, because of this she changes the crystal lattice, and it loses its beneficial qualities and value," said Ruslan Tsey.

Now Pivzavod brews three types of beer: "Belorechensky lager", "Belorechensk beer classic", "Belorechenskoe dark."
In the Krasnodar region are 87 organizations, talking beer (Breweries, private companies, restaurants-Breweries and gastro pubs).

Anatoly Rylov, co-founder of the private brewery Essen (LLC "Basis")

Now in the Krasnodar region about 40 Breweries and microbreweries. This is quite a lot for the region, and we can talk about over-saturation. But the problems manufacturers are not related to the number of competitors, and with the law. Since 2012, beer was equated to alcohol products, which complicated the work of small companies that produce less than 300 thousand decalitres per year.

Tatyana Kraeva

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